This Privacy Policy sets out how bet365 uses information and data provided by customers to ensure a successful working relationship with bet365.
Personal information provided by customers or otherwise stored relating to customers will be used in the manner set out in this Privacy Policy. Information may be provided through the bet365 website (the "Site"), telephone calls or otherwise.
By accepting the privacy policy you agree that you understand and accept the use of your personal information as set out in this privacy policy. If you do not agree to this data protection declaration, you should refrain from using the website and providing your personal data.
Who we are
References in this Privacy Policy to “bet365”, “we”, “us” or “our” are to Hillside (Europe) ENC, which is a structured partnership under the laws of Malta, registered with registration number P 2121 and has its registered office at the following address: Office 1/2373, Level G, Quantum House, 75 Abate Rigord Street, Ta' Xbiex XBX 1120, Malta (''Company'') (trading as ''bet365.de''). We control how your personal information is collected and the purposes for which your personal information is used by bet365, acting as the “data controller” for the purposes of applicable European data protection legislation.
Contact us
If you have any concerns or would like more information about how we process your personal data, you can contact us at data.protection@bet365.com.
Protecting your personal information
Not only is your personal information protected by the quality, commitment and high standards of bet365, it is also protected by law. This means that we can only process your personal information where there is a genuine reason to do so, and that reason must be one of the following:
• To perform a contract we have with you
• We have a legal obligation
• When you have consented to the processing
• When it is in our legitimate interests
• When it's in the public interest
• When it's in your legitimate interest
Legitimate interests
When we have a business or commercial reason to process your personal information, then we rely on legitimate interest. Your personal information is still protected and we must not process it in a way that is unfair to you or your interests.
If we use legitimate interests as a reason for processing your personal data, we will notify you, identifying our legitimate interests and giving you the opportunity to ask questions or raise possible objections. However, compelling reasons for processing such information may override your right to object.
How long we keep your personal information
Whenever your information is held by bet365 we will ensure that it is adequately protected and only used for acceptable purposes.
We will retain your data for the period that you are a bet365 customer.
If you are no longer a customer of bet365, we will retain your information for the minimum period necessary to fulfil the purposes set out in this notice and to comply with any relevant legal or regulatory obligation. Your personal data could be kept longer if we cannot remove it for technical reasons.
Why we process your personal data

If you choose not to provide us with your personal information, this may prevent us from complying with a legal obligation, performing a contract, or providing services necessary to maintain your account. Failure to provide your personal information may mean that we are unable to provide products or services to you.
Information Collected
We may collect, use and process the following information and data about you:
• Information that you provide to us by filling in forms on our website or any other information that you provide to us via the website or email
• Records of correspondence, whether via the website, email, telephone or otherwise
• Your responses to surveys or customer research we conduct
• Details of the transactions you engage in with us, whether via the website, telephone or otherwise Way
• Details about visits to our website, including but not limited to traffic data, location data, weblogs and other communication data.
Where we deem it appropriate and not prejudicial to your rights and freedoms, we also collect personal information from publicly available sources such as internet searches, the UK Companies House and the broadcast media.
Phone calls
Telephone calls to and from our customer contact centre are recorded for training and security purposes together with the resolution of queries arising out of the service you receive from us.
Social Features of Our Products
If you choose to participate in any of our social features that we provide on our Products (such as chat rooms), bet365 may store, record or otherwise process that information.
Use of Cookies
For more information on how we use cookies, please see our Cookies Policy.
Personal information that we share with others
We may share your personal information within the bet365 group and with these other organisations:
• law enforcement, regulators and other authorities
• credit reporting agencies
• fraud prevention agencies
• identity verification agencies
• governing sports bodies
• organisations that introduce you to us
• third parties that you ask (or whom you allow) to share your information
• Third parties as necessary to provide products or services you have requested
Additionally, in accordance with our legal obligations and in compliance with the State Treaty on Gaming 2021 (GluStV), bet365 will share your personal data with the national player blocking system (OASIS) and the Interstate Gambling Evaluation System (LUGAS), for the purpose of responsible gambling and player protection.
Depending on the products you choose, we may share your personal information with third parties who provide those services. When your personal information is transferred outside of the European Economic Area (EEA), we require that appropriate safeguards are in place.
We may also share personal information with other companies within associates or subsidiaries and business partners, or successors of our business.
Data transfers outside the EEA
We will only transfer your personal data outside the EEA where:
• you have given your express consent, or
• it is necessary for us to perform a contract that you have entered into with us; or
• To comply with a legal duty or obligation
If we do transfer your Personal Data outside of the EEA, within the group or to our business partners, we will take measures to ensure it is protected to the same standards as it would be within the EEA by relying on one of the following:
• the country receiving your personal information has been classified by the European Commission as offering the same level of security as the EEA. More information can be found on the website of the Court of Justice of the European Commission.
• we will use contracts that require the recipient to protect your personal information with the same standards as it would within the EEA
• Standard Contractual Clauses or Binding Corporate Rules or other acceptable methods that ensure the protection of your personal information to the standards required within the EEA
In some cases we may be required by law to disclose your personal information to third parties and we may have limited control over how they are protected from this site.
Your rights over your personal information
We will help you if you decide to exercise any of your rights over your personal information, including:
• withdrawing any consent you previously provided; this does not invalidate previously approved data processing
• filing a complaint with a relevant data protection authority
• access to your personal information that we hold or process
• correction of personal information that is inaccurate or out of date
• erasure of personal information that we process
• restriction of processing of your personal data in certain circumstances
• asking us to provide you or another company you tell us about certain aspects of your personal data, also often referred to as a "right to data portability"
• the ability to object to the processing of data, where we do it for our legitimate interests
• the ability to challenge a decision made entirely through automated processing, to express your point of view and request that a human review the decision
For more information about these rights, you can contact data.protection@bet365.com.
Changes to our privacy policy
We may update this policy from time to time, so please keep checking back.
If material changes are made to this Privacy Policy, we will endeavour to notify you in advance by email, notice on our website or other agreed communication channels. We will communicate the changes to you in advance and give you sufficient time to consider and understand the changes before they become effective.
We will not make any material changes to the Privacy Policy without your express consent. If you decline to accept the changes to the Privacy Policy, or otherwise do not accept the changes within the time period, we may no longer be able to provide you with some or all of the products and services.